Link Building Tutorial 2020: What the Experts Don’t Tell You!

Written by Ryan Jackson

Published on July 14, 2020

Posted in Link Building

“Just prepare to put in hard work, sweat, and an entire jar of elbow grease when going through this link building tutorial. You will learn how to outrank the largest companies.”

Step 1: Finding the Right Websites

When searching for sites, use the example below:
  • Niche + “Submit a guest post”
  • Niche + “become a contributor”
  • Niche + “Guest authorship”
  • Niche + “sponsored posts”
  • Niche + “become a writer”

Go ahead and plop these queries directly into Google

When you land on these websites, take a look to make sure it’s a decent website at the least. You don’t want to be that website with a ton of backlinks from bad sites. Ideally, website traffic should always be over backlink count. That is my rule of thumb, there will be other “SEOs” that disagree. When you’re on the website follow this checklist.

Step 2: Link Building Prospect Checklist

  • Does the website look sketchy?
  • Are there any red flags or gut feelings?
  • Check the spam score using a spam score checker
  • Use Ubersuggest of another tool to check the organic traffic and backlinks

Step 3: Find the Right Person

If all ducks are in a row, it’s time to hunt for the contact information. Some websites make obvious and provide a “Become A Contributor” page. Most of the other sites, don’t. Check them out on LinkedIn.

Step 4: Arm Yourself With The Proper Information

Check LinkedIn to see what college they went to. Do they like sports? People won’t link to you if they don’t like you. Your sole job as a link builder is to get the other person to like you. To give more ideas about what posts they share. Gather all of this information for the relationship-building phase of building links.

Building Relationships

It’s like dating someone. Unless you’re super bold and that works for you. Then that’s just like all the other “link builders”. Get to know the prospect.
Do's
  • Follow them on social media profiles
  • Interact with their brand
  • Share their content
  • Comment on SOME things
  • Read their stuff
  • Build a process and spread out days of interacting
Dont’s
  • DON’T follow all their social media profiles at once
  • DON’T send a ton of messages in one day
  • DON’T be obnoxious

Slowly follow up and connect with them on LinkedIn one week then the next comment on a post. Retweet them.

The goal for this relationship-building phase is to get the prospect to know who you are but DO NOT spam them.

Conducting Outreach

The third phase is equally as important. I really try to separate this into three sections. If you share this blog on social media and email me the link, I will give you these templates and a conversation for free.

The first I call content sharing.

You put in all the work to build this link. Do you think they know who you are yet?

I send out a pitch letting them know I shared their content across multiple platforms. I tell them how engaged I am with their content. My goal is to get them to rememeber, I am the one who liked their content.

Then…

I pitch my topic. I share my content with them and ask for their opinions on it. Then ask if I can contribute to theri site or ask for a backlink. It is that simple. Make sure you personalize everything and the secret to link building is the relationship.

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I got into marketing for one reason, and one reason only, transparency. Too often I go into companies where agencies hide their results and activity. They hide behind a curtain of late communication and scattered reporting.
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