Link Building Tutorial 2020: What The Experts Don’t Tell You!

link building growth

Just prepare to put in hard work, sweat, and an entire jar of elbow grease when going through this link building tutorial. You will learn how to outrank at the outrank the largest companies.

These link building strategies and tactics have beaten out companies who have marketing teams larger than Jackson Digital.

A couple of companies these tactics have beaten out: Ruby Receptionist, Home Depot, CNET, PCMAG, BestBuy, Amazon, Hunter Douglas, Tech Crunch, Forbes, and many more in a variety of different industries.

Just check out this link building case study here.

Now, this piece is for anyone out of a job or business owners who cannot go to work due to COVID-19. I am going to teach you link building and other growth marketing tactics. First off let’s get into the basics of link building.

What is link building?

Link building is the process of earning links from authoritative sites. These sites increase the rankings of keywords in Google search. The process is separated into three core phases.

Prospecting – Searching for niche websites on Google to find contact information of webmasters, editors, or business owners. Prospecting can also mean finding their social media profiles and gathering information to begin the relationship-building phase.

Relationship Building – Using the information gathered in the prospecting phase to slowly build relations. Liking, commenting and sharing social media posts to show how their topic gages interests.

Pitching – Asking these individuals you have built a relationship for a backlink.

The Prospecting Phase

The reason why link building separates itself among the phases is to shorten out the prospecting phase. All you have to do is find new prospects. Think of the niche you are in. If you are selling baseball cards, then links from a plumbing website don’t make sense.

Step #1 Finding the RIGHT websites

When searching for sites, use the example below:

Niche + “Submit a guest post”

Niche + “become a contributor”

Niche + “Guest authorship”

Niche + “sponsored posts”

Niche + “become a writer”

Go ahead and plop those queries directly into Google.

When you land on these websites, take a look to make sure it’s a decent website at the least. You don’t want to be that website with a ton of backlinks from bad sites. Ideally, website traffic should always be over backlink count. That is my rule of thumb, there will be other “SEO’s” that disagree. When you’re on the website follow this checklist.

Step #2 Link Building Prospect Checklist

  • Does the website look sketchy?
  • Are there any red flags or gut feelings?
  • Check the spam score using a spam score checker
  • Use Ubersuggest or another tool to check the organic traffic and backlinks

Step #3 Find the right person

If all ducks are in a row, it’s time to hunt for the contact information. Some websites make obvious and provide a “Become A Contributor” page. Most of the other sites, don’t. Check them out on LinkedIn.

Pop in their company name click people and hunt for their profiles. Do something for Twitter and Facebook. Each phase of link building should prepare you for the next.

Step #4 Arm yourself with the proper information

Check LinkedIn to see what college they went to. Do they like sports? People won’t link to you if they don’t like you. Your sole job as a link builder is to get the other person to like you. To give more ideas about what posts do they share. Gather all of this information for the relationship-building phase of building links.

Building Relationships

It’s just like dating someone. Unless you’re super bold and that works for you. Then that’s just like all the other “link builders.” Get to know the prospect.

Do’s of building relationships

  • Follow them on social media profiles
  • Build a process and spread out days of interacting
  • Share their content
  • Comment on SOME things
  • Read their stuff
  • Interact with their brand


  • DON’T follow all of their social media profiles at once
  • DON’T send a ton of messages in one day
  • DON’T be obnoxious

Slowly follow up and connect with them on Linkedin one week then the next comment on a post. Retweet them.

The goal for this relationship-building phase is to get the prospect to know who you are but DO NOT spam them.

Drum roll, please…



Conducting Outreach

The third phase is equally as important. I really try to separate this into three sections. If you share this blog on social media and email me the link I will give you these templates and a conversation for free.

The first I call content sharing.

You put it in all the work to build this link. Do you think they know who you are yet?

I send out a pitch letting them know I shared their content across multiple platforms. I tell them how engaged I am with their content. My goal is to get them to remember, I am the one who liked their content.


I pitch my topic. I share my content with them and ask for their opinions on it. Then ask if I can contribute to their site or ask for a backlink. It is that simple. Make sure you personalize everything, and the secret to link building, is the relationship.

Building the relationship gets you more than just one backlink. It opens up windows of opportunity.

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