
What is Link Building
- Prospecting
Searching for niche websites on Google to find contact information of webmasters, editors, or business owners. Prospecting can also mean finding their social media profiles and gathering information to begin the relationship-building phase. - Relationship Building
Using the information gathered in the prospecting phase to slowly build relations. Liking, commenting, and sharing social media posts to show how their topic gages interests. - Pitching
Asking these individuals you have built a relationship for a backlink.

The Prospecting Phase

Step 1: Finding the Right Websites
- Niche + “Submit a guest post”
- Niche + “become a contributor”
- Niche + “Guest authorship”
- Niche + “sponsored posts”
- Niche + “become a writer”
Go ahead and plop these queries directly into Google

Step 2: Link Building Prospect Checklist
- Does the website look sketchy?
- Are there any red flags or gut feelings?
- Check the spam score using a spam score checker
- Use Ubersuggest of another tool to check the organic traffic and backlinks
Step 3: Find the Right Person

Step 4: Arm Yourself With The Proper Information
Building Relationships
Do's
- Follow them on social media profiles
- Interact with their brand
- Share their content
- Comment on SOME things
- Read their stuff
- Build a process and spread out days of interacting
Dont’s
- DON’T follow all their social media profiles at once
- DON’T send a ton of messages in one day
- DON’T be obnoxious
Slowly follow up and connect with them on LinkedIn one week then the next comment on a post. Retweet them.
The goal for this relationship-building phase is to get the prospect to know who you are but DO NOT spam them.
Conducting Outreach
The third phase is equally as important. I really try to separate this into three sections. If you share this blog on social media and email me the link, I will give you these templates and a conversation for free.
The first I call content sharing.
You put in all the work to build this link. Do you think they know who you are yet?
I send out a pitch letting them know I shared their content across multiple platforms. I tell them how engaged I am with their content. My goal is to get them to rememeber, I am the one who liked their content.
Then…
I pitch my topic. I share my content with them and ask for their opinions on it. Then ask if I can contribute to theri site or ask for a backlink. It is that simple. Make sure you personalize everything and the secret to link building is the relationship.