Many SEOs keep their methods hidden, but not us. Here at Jackson Digital, we value total transparency.
Today’s link building case study demonstrates how we saw a 103% increase in organic sessions of a client site in just three short months. These dramatic increases occurred with no seasonality in the middle of a global pandemic.
How did we achieve this?
Well, it’s all about the links…
LINK BUILDING OVERVIEW
Link building is the process of prospecting, outreach, and relationship-building across multiple websites.
Links are a signal to Google that your website is a resource worth citing. Remember, quality counts when you’re building links. You want to be associated with relevant, high-authority sites.
A diverse backlink portfolio will use various strategies. Guest posting is one powerful and cost-effective tactic to improve the backlink profile of your website.
If you want more information about links, check out our link building tutorial.
SUPERCHARGE YOUR LINKS
Now, while building a portfolio of links to your website can help improve rankings, there’s a slight twist here you can employ to devastating effect
We use a simple strategy called link wrapping or tiered link building to help power up links more efficiently.
Imagine you write a guest post and you include a link to a sales page on your website. The link you are acquiring will only power up that single page. This is where the benefits start and end.
Picture this instead…
Inside that guest post, you link to a relevant video on your YouTube channel. On your YouTube channel, you can also enter links to all your social channels and your website. Imagine that same link for the guest post now powering up all those links. This is the power of link wrapping.
Look at the first link I used here today. That link with the anchor text Jackson Digital goes to my YouTube channel. Hit the About tab and you’ll see links to my website, LinkedIn, Twitter, and Facebook accounts.
You can use a variety of platforms to achieve similar results with link wrapping. Some of our favorites are:
With all of these pages, include links to the properties you want powering up. Then, when you send a link to any of these single pages, the power is distributed to all the links.
This is just one of the many ways in which we can use search engine optimization to help your website rank higher in the SERPs.
Sounds good, right?
WHAT TO DO NEXT
Reach out for a free consultation today and let’s see how I can help you and your business through the power of SEO.
you have been waiting for…