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Smart Home
Case Study

Summary

Smarthome.com is a trusted advisor in home automation technology and ioT. Their vision is to strive to have every individual in the world own a smart home product.

400%

increase in revenue

800

net new customers per month

48%

net new customers per month

Problem

Smarthome.com is heavily reliant on email marketing. They do not run any sort of net new customer campaigns and their sole focus is on a term that is beginning to become irrelevant.

Trends

Due to being irrelevant, Smarthome.com was at a downslope in mid-2019. The domain was decreasing in organic traffic YoY at a rapid rate of -46% MoM.

Outcome

In just 6 short months, smart home saw a 48% increase in organic sessions to the website MoM.

The Solution

With thousands of site errors, the strategy was to begin to shift from terms like remote control lighting. Nobody searches-remote control lighting. After creating this approach and obtaining many sessions pages were segmented into product groups with three different portions of the funnel:

Top

people who are searching: What is Smart Lighting?

Middle

Smart Lighting Products

Bottom

Specific products within a category “Lutron Light Switch”