Summary is a trusted advisor in home automation technology and ioT. Their vision is to strive to have every individual in the world own a smart home prodcut.


increase in revenue


net new customers per month


net new customers per month

Problem is heavily reliant on email marketing. They do not run any sort of net new customer campaigns and their sole focus is on a term that is beginning to become irrelevant.

  • Trends

    Due to being irrelevant, was at a downslope in mid-2019. The domain was decreasing in organic traffic YoY at a rapid rate of -46% MoM.

  • Outcome

    In just 6 short months, smart home saw a 48% increase in organic sessions to the website MoM.

The Solution

With thousands of site errors, the strategy was to begin to shift from terms like remote control lighting. Nobody searches-remote control lighting. After creating this approach and obtaining many sessions pages were segmented into product groups with three different portions of the funnel:

  • Top

    people who are searching: What is Smart Lighting?

  • Middle

    Smart Lighting Products

  • Bottom

    Specific products within a category “Lutron Light Switch”