Smart Home
Case Study
Summary
Smarthome.com is a trusted advisor in home automation technology and ioT. Their vision is to strive to have every individual in the world own a smart home product.
400%
increase in revenue
800
net new customers per month
48%
net new customers per month
Problem
Smarthome.com is heavily reliant on email marketing. They do not run any sort of net new customer campaigns and their sole focus is on a term that is beginning to become irrelevant.
Trends
Due to being irrelevant, Smarthome.com was at a downslope in mid-2019. The domain was decreasing in organic traffic YoY at a rapid rate of -46% MoM.
Outcome
In just 6 short months, smart home saw a 48% increase in organic sessions to the website MoM.
The Solution
With thousands of site errors, the strategy was to begin to shift from terms like remote control lighting. Nobody searches-remote control lighting. After creating this approach and obtaining many sessions pages were segmented into product groups with three different portions of the funnel:
Top
people who are searching: What is Smart Lighting?
Middle
Smart Lighting Products
Bottom
Specific products within a category “Lutron Light Switch”
